Not exactly. We’re not teaching you how to estimate the cost of the project - you already know your trade. We’re teaching you how to package, position, and present that estimate so the client understands why they should choose your company.

Absolutely. Bring it. The question isn’t whether you have a template - it’s whether that template is helping you win. You’ll learn how to evaluate your current proposal and identify opportunities to make it clearer, stronger, and more persuasive.

Think of it as the sales presentation that accompanies your proposal. It communicates who you are, what your company stands for, your experience, your team, your community involvement, your capabilities, and - most importantly - why the client should feel confident hiring you.

Ideally, both. Owners and executives will benefit from the positioning and business-development side, while estimators will learn how to turn their technical knowledge into a stronger client-facing proposal. Project managers and business development staff can benefit as well.

That’s one of the objectives. You may not have their revenue, marketing department, or recognizable name - but you can still present your company professionally, communicate your advantages, and give the client compelling reasons to choose you.

That’s a central theme of the workshop. Price will always matter in construction, but it shouldn’t be the only reason a client has to select you. We’ll focus on communicating value, credibility, differentiation, and reduced risk alongside your number.